Fakewhale’s ART MARKET Debuts on Foundation

Initially debuted on objkt.com as part of one of Fakewhale Gallery’s signature formats, on July 17th, Fakewhale will be expanding the ART MARKET format on ETH with a major launch on Foundation featuring a lineup of over 40 exceptional artists.

The ART MARKET is an ongoing, on-chain Fakewhale Gallery exhibition aimed at creating a select layer for both emerging and established artists to exhibit their work. Emphasizing quality over market dynamics, it seeks to become a key reference collection for collectors and artists in the long run.

This release on Foundation extends beyond a mere market expansion; it is emblematic of Fakewhale’s ongoing dedication to empowering art through digital culture. Over the years, Fakewhale’s initiatives have consistently focused on supporting an ecosystem that transcends traditional art boundaries and encourages a new understanding of art in the digital realm. Fakewhale is cultivating a space where digital art is not only appreciated and collected but also critically discussed and actively engaged with.

Foundation was one of the early innovators to recognize the advent of the digital art market, establishing a marketplace in 2021 that immediately became a key protagonist. Another distinctive trait of Foundation has always been their focus on aesthetics, with a strong emphasis on design—essential features and tools that facilitate robust, effective curation within the platform.

By moving into platforms like Foundation, Fakewhale reinforces its commitment to making digital art more visible and viable. This move is a strategic enhancement of the ecosystem, ensuring that digital artworks are not just seen as collectible items but as cultural artifacts that carry deep artistic and societal commentary—a perspective that aligns with a broader cultural movement that sees digital art as an essential part of contemporary culture, capable of influencing and reflecting societal ideas and values.