Fakewhale’s ART MARKET Debuts on Foundation
Initially debuted on objkt.com as part of one of Fakewhale Gallery’s signature formats, on July 17th, Fakewhale will be expanding the ART MARKET format on ETH with a major launch on Foundation featuring a lineup of over 40 exceptional artists.
The ART MARKET is an ongoing, on-chain Fakewhale Gallery exhibition aimed at creating a select layer for both emerging and established artists to exhibit their work. Emphasizing quality over market dynamics, it seeks to become a key reference collection for collectors and artists in the long run.
This release on Foundation extends beyond a mere market expansion; it is emblematic of Fakewhale’s ongoing dedication to empowering art through digital culture. Over the years, Fakewhale’s initiatives have consistently focused on supporting an ecosystem that transcends traditional art boundaries and encourages a new understanding of art in the digital realm. Fakewhale is cultivating a space where digital art is not only appreciated and collected but also critically discussed and actively engaged with.
Foundation was one of the early innovators to recognize the advent of the digital art market, establishing a marketplace in 2021 that immediately became a key protagonist. Another distinctive trait of Foundation has always been their focus on aesthetics, with a strong emphasis on design—essential features and tools that facilitate robust, effective curation within the platform.
By moving into platforms like Foundation, Fakewhale reinforces its commitment to making digital art more visible and viable. This move is a strategic enhancement of the ecosystem, ensuring that digital artworks are not just seen as collectible items but as cultural artifacts that carry deep artistic and societal commentary—a perspective that aligns with a broader cultural movement that sees digital art as an essential part of contemporary culture, capable of influencing and reflecting societal ideas and values.
Release Dynamics
The debut release of the ART MARKET on Foundation is set for July 17th, 2024, at 4 PM CEST / 10 AM ET — the beginning of what will be an ongoing and evolving format.
Starting at this time, artists will gradually mint works in various formats and edition sizes.
The artists featured in this debut release of the ART MARKET on Foundation include Olga Fedorova, Woc, lilyillo, Lucas Aguirre x Franco Bellavita, Kazuhiro Aihara, Yuri, Viola Rama, Powerjah, Ceren Su, Gary Edward Blum, Vidal Herrera, Rutger van der Tas, nohygiene, Morpho, Grim.eth, Mime Paris, ʀɪɴɪɪғɪsʜ, Esra Eslen, Daria Rastunina, Ezekiel, David Henry Nobody Jr, Karisma, Negar Sepehr, Dax Norman, danctrl, Gregorio Zanardi, blanq, #1 crush, Tony Wallstrøm, RedruM, uczine, Laurence Fuller, Ilya Shkipin, kreepshowart, REUSS, BRUTAL, kitasavi, Ganchitecture, Jan Hakon Erichsen, Scorpion Dagger, A.L. Crego, ANNA DART, gen.ericai, Kungfuhavestyle, colour charlie and Ricky Retouch.
Here are some previews of the works that will be showcased:
The Giver by Rutger van der Tas
Night Chips by Scorpion Dagger
fakewhale
Founded in 2021, Fakewhale advocates the digital art market's evolution. Viewing NFT technology as a container for art, and leveraging the expansive scope of digital culture, Fakewhale strives to shape a new ecosystem in which art and technology become the starting point, rather than the final destination.
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