Fakewhale in dialogue with Ofluxo
We have been following the journey of O Fluxo with great interest. As an online platform, it has distinguished itself through its ability to capture and showcase the most experimental trends in contemporary art, design, and visual culture. With a keen curatorial approach and a deep sensitivity to emerging digital aesthetics, O Fluxo has become a key reference point for artists, creatives, and visual culture enthusiasts. At Fakewhale, we had the pleasure of exploring their vision, curatorial choices, and future projects.
Fakewhale: For those curious to learn more about the personal side of the project, we’d love to hear about the founder’s journey. If you’re comfortable sharing, what led you to create O Fluxo, and what previous experiences shaped your path?
O fluxo: The journey of creating O Fluxo wasn’t always a straight line, it was a culmination of moments, ideas, and experiences that slowly got aligned into a singular project. It all started with an insatiable curiosity for the intersection of design, art, culture, and the weblog-esque scenario. Before O Fluxo, I navigated through various creative fields, from graphic design to trend forecasting, each chapter adding a new layer to my perspective, but what truly sparked O Fluxo was the desire to raise a platform that not only showcased different ways of exploring creativity, but also to inspire and connect a global community of forward-thinkers creatives. Surprisingly, O Fluxo even brought together some couples of artists because they discovered each other’s work on the platform, eventually met in real life, and that led them to a long-term romantic relationships that still endure to this day. At least three as far as we know (of course, we won’t mention who they are for the sake of privacy, all we can say is that they’re all very quite prominent names in the current scene). So maybe, in the end O Fluxo turn out to be a dating platform for artists? x’D That we’re not sure but we feel that is more than a project; for us it’s a reflection of a path shaped by our passion of bringing a community together and for the endless pursuit of what’s next.
O Fluxo emerged as a digital space exploring the intersections of different perspectives in contemporary art and visual culture. Can you tell us how the project started? Was there a specific need you aimed to address, or did it evolve organically over time?
O Fluxo was born from a desire to create a dynamic space where art, design, and visual culture could collide and converse. It didn’t start with a rigid blueprint — instead, it unfolded organically, like a dialogue constantly reshaping itself over time. The spark came from noticing a gap: while there were platforms showcasing art, few truly embraced the fluidity of creative expression and the cross-pollination of ideas from different disciplines. O Fluxo became a response to that — a living, breathing platform that not only reflects contemporary visual culture but also challenges and tries to redefine it somehow on a daily basis. It’s less about following trends and more about capturing the current rhythm of artistic thought. Believe it or not, O Fluxo started with a very illustration-oriented statement, and somehow, it started to evolve into other disciplines, like contemporary graphic design for instance and later on, contemporary art. I remember that most of the graphic artists had a huge fascination with New Aesthetics and Net-Art blogs on Tumblr which all sparked a viral internet phenomenon back in the early 2010’s. Some of these graphic designers also had some (on purpose) relationship with contemporary art and somehow it helped blend the different fields together. At the same time, that made me become interested in other names that I didn’t know about until then and lead me to showcase their work on the platform. That was when we started to post more exhibition-esque features on O Fluxo.
The name “O Fluxo” has an evocative, open-ended quality. What’s the story behind this choice? Is there a particular meaning you wanted to convey?
The name “O Fluxo” was never meant to be static, it embodies movement, transformation, and fluidity. It reflects the idea that art and visual culture are never fixed; they are constantly evolving, shaped by new influences, perspectives, and dialogues. The choice of ‘fluxo’, the Portuguese term meaning ‘flow’, speaks to this organic, ever-shifting creative process. It’s not about defining a singular vision but embracing the unpredictable currents of artistic expression. Ultimately, O Fluxo is a space where ideas move freely, collide, and reshape themselves in collaboration with our community.”
Who is O Fluxo’s target audience? Do you see the platform primarily speaking to industry professionals, or do you aim for a broader, more diverse public?
Whether it’s industry professionals, emerging artists, or simply curious people with a passion for visual culture, O Fluxo doesn’t confine itself to a single audience; instead, the platform wishes to embrace a broader, more diverse public. Our aim is to create a space where art directors, artists, designers, and cultural enthusiasts coexist, exchanging ideas and perspectives. It’s less about exclusivity and more about building a fluid community, one that’s open to anyone drawn to the ever-shifting pulse of contemporary art.
O Fluxo’s curatorial direction seems to follow a precise vision, embracing innovative visual languages and often experimental narratives. What are the key criteria guiding your selection of artists and content? Is there a common thread you consider essential in your editorial approach?
At O Fluxo, the curatorial direction is less about following rigid criteria and more about capturing a particular energy, a feeling of boldness, innovation, and emotional resonance to contemporary production. We seek artists and content that challenge visual norms, explore experimental narratives, and push the boundaries of artistic expression. The common thread lies in authenticity and a sense of curiosity, works that not only reflect contemporary culture but question and reshape it somehow. Our editorial approach values the unexpected, embracing creative risk-taking and the fluidity of ideas. Ultimately, if a piece sparks a conversation or evokes a new way of seeing, it naturally finds its place within O Fluxo’s feed.
Over the years, you’ve collaborated with numerous artists, designers, and creatives. What have been some of the most meaningful collaborations for you? Is there a particular project that marked a turning point for O Fluxo?
Each collaboration has left its unique mark on O Fluxo. One of the most meaningful was a partnership with a group of interdisciplinary artists who blended digital art with traditional mediums, creating an immersive experience that felt like stepping into a new world and that was our first printed publication back in 2012: “O Fluxo Issue#01, Circulating Forms of Reality”. Releasing this publication was almost taking a step into a more serious ground and since then we never wanted to stop. It opened new doors and gathered a lot of attention from other platforms in terms of its content as well as for its editorial design. Overtime, O Fluxo stopped being just a platform and became a space for active engagement, where we started to organize digital issues like “Flatland”; online exhibitions; and most recently our first online store: “OFLUXO’ SHOPPE”. These projects, and some other exclusive content in between, marked the beginning of a more immersive, dynamic journey for the platform.
Looking ahead, what are the biggest challenges and ambitions for O Fluxo? How do you envision the platform evolving in the coming years, and what goals have you set for its future?
Looking ahead, the biggest challenge for O Fluxo is maintaining its essence of innovation while continuing to expand and evolve. As the digital landscape shifts, staying ahead of the curve without losing sight of what makes the authenticity of the platform will require constant reinvention. My ambition is for O Fluxo to become a global hub , not just a space for showcasing art, but for fostering collaboration and pushing boundaries across disciplines. In the coming years, I envision the platform evolving into an interactive, immersive experience where technology, art, and audience converge in new and unexpected ways. Our goal is to empower artists, connect diverse creative communities, and inspire conversations that transcend mediums. Pretty excited about that so we’ll see!
We noticed that, in a way, you are developing your own stylistic direction. Have you considered a new definition for it? Additionally, have you thought of a name to define the curatorial direction or style you are pursuing through your work? Both we and you seem to be deeply focused on new languages and curation, and we would love to hear your thoughts on this.
I’ve often thought about how to define the stylistic direction of O Fluxo, and while I don’t have a singular label for it just yet, I’d describe it as ‘fluidity’. It’s about embracing the unexpected movement, letting artistic expression drive freely without being confined by traditional categories or mediums. The curatorial direction is rooted in experimentation, a constant exploration of new visual languages, unconventional narratives, and boundary-pushing concepts. If I had to put a name to it, I’d call it something like “Transcendent Curation”, because it’s not about sticking to one style or trend, but rather about transcending established norms to create something that resonates across different artistic realms. At O Fluxo, the content is always evolving, and the curatorial process is less about defining a style and more about capturing the essence of creativity in motion.
fakewhale
Founded in 2021, Fakewhale advocates the digital art market's evolution. Viewing NFT technology as a container for art, and leveraging the expansive scope of digital culture, Fakewhale strives to shape a new ecosystem in which art and technology become the starting point, rather than the final destination.
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