INSIGHTS

INSIGHTS

What’s left of lived experience when it’s constantly filtered, fragmented, and reframed through screens? Perhaps only an echo, a digital residue flickering between apps, feeds, and lenses, or something more elusive: a faint yet persistent awareness that everything we do, no matter how mundane or intimate, might become part of a public archive. Entering Rushes, […]

Visual Value as the Dominant Currency An image is no longer simply looked at,  it’s evaluated. In a split second, the eye decides whether to linger or scroll past. Artworks are no longer contemplative objects; they are visual interfaces designed to strike, assert themselves, and embed into the flow. Their value no longer lies solely […]

FW LOG is a curated media platform investigating the junction point between technology and art. It provides in-depth insights through the Fakewhale ecosystem, featuring the latest industry news, comprehensive curation, interviews, show spotlights and trends shaping tomorrow’s art market.

Explore the synergy between digital culture and the future of contemporary art.