Collecting art today can no longer be understood simply as owning an object. Not in an age when the artwork itself has become fluid, dematerialized, and inseparable from the digital environment in which it is created.We live in a time when the shared digital image holds unprecedented cultural weight

FW LOG is a curated media platform investigating the junction point between technology and art. It provides in-depth insights through the Fakewhale ecosystem, featuring the latest industry news, comprehensive curation, interviews, show spotlights and trends shaping tomorrow’s art market.

Explore the synergy between digital culture and the future of contemporary art.