In an art fair landscape that is increasingly crowded and marked by growing pressures, from rising costs and fluctuating sales to the proliferation of alternative events, Art Basel responds with an innovative format: Premiere, a new section designed to welcome small and mid-sized galleries with a fr

FW LOG is a curated media platform investigating the junction point between technology and art. It provides in-depth insights through the Fakewhale ecosystem, featuring the latest industry news, comprehensive curation, interviews, show spotlights and trends shaping tomorrow’s art market.

Explore the synergy between digital culture and the future of contemporary art.